UTM Builder
https://usefulshelf.com/tools?utm_source=newsletter&utm_medium=email&utm_campaign=summer_toolsUTM Builder
Generate tracking link with source, medium and campaign parameters
Browser local processingInputs and files are not uploaded to our serverData processing
Instructions
Add UTM parameters to promotional links
Use for ad campaigns, emails, and event link tracking.
1Paste target link
2Fill in source, medium, campaign
3Copy new link with parameters
After completionCreate a campaign URL with parameters that your analytics tool can use to identify traffic sources.Paste target link first
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Turn campaign links into readable traffic sources
Start with the source, medium and campaign name, then add a keyword or creative label if needed. The values below are examples; replace them with your own campaign names.
| Parameter | Purpose | Example value |
|---|---|---|
utm_source | The platform or channel sending the traffic | newsletter |
utm_medium | The type of marketing medium | email |
utm_campaign | Use one consistent name for the campaign | autumn_launch |
utm_term | Optional: the paid search keyword | online_tools |
utm_content | Optional: distinguish creatives or links within a campaign | header_button |
An example that keeps existing parameters and the page anchor
Enter this destination URL, set source to newsletter, medium to email and campaign to autumn launch, and leave term and content blank.
https://example.com/launch?ref=partner#pricingThe result keeps ref and #pricing, and encodes the space in the campaign name as +. The five UTM fields replace existing parameters with the same names; leaving a field blank removes that parameter.
https://example.com/launch?ref=partner&utm_source=newsletter&utm_medium=email&utm_campaign=autumn+launch#pricingWhat else do you need after building the link?
Building a link does not install analytics or automatically produce traffic reports. The destination site needs Google Analytics or another UTM-compatible analytics tool configured correctly. Before publishing, open the link to check the landing page and confirm that redirects preserve the parameters.
Parameter values are case-sensitive. Agree on lowercase names and a consistent naming scheme with your team. Do not put email addresses, names, secrets or other personal information in parameters.
This tool edits five basic UTM parameters. It does not have separate fields for utm_id or utm_source_platform; those and other parameters already in the destination URL are preserved.
Read Google's official UTM parameter guide